Ugly Produce Delivered



Produce Born to Stand Out

In America, 1 in 5 fruits and vegetables grown don't fit grocery stores' strict cosmetic standards -- the crooked carrot, the curvy cucumber, the undersized apple -- usually causing them to go to waste.

Imperfect's mission is to find a home for these "ugly" fruits and veggies, starting with our produce delivery subscription in the Bay. And because they look a little funny, you get the 30-50% off.

 Why sign up? You'll save money, eat healthy, support local farmers and fight food waste and the drought.

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Image: Uli Westphal